Ever gazed longingly at the Instagram influencers and thought, “That could be me”? You’re not alone – I think we probably all have at one stage or another. Still, unless you’re a bronzed, toned, 20-something in a mini skirt, the reality of that is less likely. Still, there’s another platform that could work out for you, especially if you’re a professional: Linkedin. Let’s take a look at how to get famous on Linkedin, and why you should try.
Find your niche
Even the Insta-baddie influencers have found their niche, so you’ll have to strategize too. Linkedin is no longer just a glorified resume site, it’s an entire form of social media all on its own – and people are building followings on it.
Still, to actually become Linkedin famous, you’ll need to provide something unique. You don’t need a laundry list of special qualifications and talents, but find something that you’re good at (or not so good at), and engage with your followers about it. Engagement is ultimately the most important step.
Create quality content
Is writing your special skill? Great! Put that to good use – try and write consistently, and aim to have something published at least twice a week. Look into when your followers are on most, and post then.
Don’t forget to make use of hashtagging. If you hashtag #remotework, for example, clicking on the hashtag will take your followers to search results where #remotework has been tagged. It also works the other way around – your post will appear under that tag. This is a great way for people to find your page, engage with your work, and connect with you.
If writing isn’t your thing, consider making short-format videos on the topic, or even starting a podcast that you promote on your page. Ideally, combine all three. Either way, try and fall within that niche that we spoke about – it’ll guide you in the long run.
Social media promotion
Last, but not least, of the ways of how to get famous on Linkedin (and why you should try), is social media promotion.
Once you actually start writing or publishing work, use your other social media to promote and share it. The fact is that you’ll likely only have a small following at first, and using your other social media to promote it will help bring those numbers up to start.
When you tweet about your article, include “Tip@LinkedInPulse.” This mention means that you’ll show up in a Twitter feed exclusively for Linkedin editors.
Actually, Pulse deserves a subheading of its own. It’s a feed of the best of Linkedin published posts, and getting on it means exposure to a whopping 332 million users. Talk about a boost for your brand. If you’re trying to get on Pulse, do some research about the kind of things that the Pulse editors are looking for.
Linkedin Famous takes work
Now that we’ve taken a look at how to get famous on Linkedin – and why you should try it – go out there and apply these tips. Get writing, find your niche, and work at creating a following. Becoming famous on social media is actually more hard work than you would think, but put in the time and research and you’ll be good to go.