In 2017, 30% of post-Millennials ages 6 to 17 were enrolled below the “modal grade,” which is the typical grade a child is enrolled in given his or her age. Then, the nation’s much smaller minority population was composed mostly of black Americans, residing in highly segregated cities. Copyright © 2020 The Nielsen Company (US), LLC. Millennials have diverse backgrounds and life experiences. Marketers must appreciate these demographic differences because millennials have a more informed, culturally inclusive worldview that influences their perception of companies and brands. Sorry, your blog cannot share posts by email. Only 13% of post-Millennials are in rural areas, compared with 18% of Millennials in 2002. Roughly one-in-five 15- to 17-year-olds in 2018 (19%) report having worked at all during the prior calendar year, compared with 30% of Millennial 15- to 17-year-olds in 2002. Similarly, half of Gen X respondents reported that they play video games frequently, almost matching Gen Z and millennial respondents. It’s unclear from this data whether students are behind grade-wise due to being held back in school or whether their parents elected to have them begin kindergarten at an older age. More of them are college educated, but also carry staggering student debt, having graduated during the end of the 2008 recession. They stayed relatively stable since the 1960s except for a housing boom from the late 1990s through 2006. Millennials on Millennials: A Look at Viewing Behavior, Distraction and Social Media Stars – Nielsen Millennials have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. However, the Great Recession and resulting housing crash led millennials to even further delay these domestic milestones. The school enrollment supplement has been collected since at least 1955. Post-Millennials are entering adulthood with less experience in the labor market than prior generations. In 2017, 76% of Hispanic 18- to 20-year-olds had finished high school, outpacing the 60% of Hispanic Millennials attaining this benchmark in 2002. Among Millennials, 59% who live in cities are racial or ethnic minorities. Rather, Millennials understand the necessity of ads in order for brands to inform the public of their products and services (79%) and many say that overall, ads don’t bother them (46%)—especially if the content they’re viewing is free (75%). A new Pew Research Center analysis of Census Bureau data finds that the “post-Millennial” generation is already the most racially and ethnically diverse generation, as a bare majority of 6- to 21-year-olds (52%) are non-Hispanic whites. By comparison, 12% of Millennial 18- to 20-year-olds had dropped out of high school in 2002, as had 13% of Gen Xers in 1986. Fully 43% of post-Millennials ages 6 to 17 have at least one parent with a bachelor’s degree or more education. Just as with the national patterns, long term shifts toward later marriage have been amplified for all groups by recent economic conditions. Enrollment below the modal grade utilizes 6- to 17-year-olds. More broadly, the post-Millennial generation is being shaped by changing immigration patterns. Numbers, Facts and Trends Shaping Your World, A demographic portrait of today’s 6- to 21-year-olds. Gen Xers are projected to outnumber Boomers in 2028, when there will be 63.9 million Gen Xers and 62.9 million Boomers. This matters both to your customers and your employees. With immigration adding more numbers to this group than any other, the Millennial population is projected to peak in 2033, at 74.9 million.

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