Players demand these markets, live data feeds from suppliers can drive accurate prices in-play, and operators can deliver them on all the big games. The answer lies in storytelling. Media organisations, rights holders and sports businesses have had to react and adapt quickly with new programming schedules for traditional broadcast and OTT, virtual live entertainment and a plethora of different types of sporting content to fill the void and stay in touch with sports fans. 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Against the backdrop of COVID-19, we turn our attention to some of the top trends that are impacting the sports industry in 2020. STATS LLC provides sports technology, data, and content solutions. See insights on Stats Perform including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. We’ve reached the age of Amazon being a player in airing live sport, but it’s also an age of live sport being a luxury rather than a constant. Your browser will redirect to your requested content shortly. And storytelling needs data. +1 (212) 419-5770 [])). Marketing strategies have needed to adapt: content creation is facing an uphill battle and fans are left fishing for content on social media platforms, consuming virtual recreations of sporting events that were meant to be happening live and trying to satiate their thirst for sport by watching esports tournaments. For England’s squad announcement, famous faces such as David Beckham and Emma Watson revealed each of the 23 chosen players on social media, helping the unveiling to reach a new audience. Broadcast records fell globally as a result of the tournament. All of this means more opportunities for brands and sponsors to leverage esports (and streaming platforms such as Twitch, YouTube Gaming and Mixer) to build brand love, customer loyalty, and drive revenue. It might be unfair to lump this in with sports trends because sports trends can be … It’s equally important that player prop markets are offered on an increasingly long tail of leagues across the world. Sports businesses and sport-adjacent businesses are looking to grow efficiencies wherever they can, and the realm of sports content creation is no exception. DW Sports, sponsors of the German team, ran a powerful campaign – “we don’t have balls, but we know how to use them” – hitting back against stereotypes. The tournament shattered records. [1]. The Company offers sports data feeds, fantasy, brand activation, broadcast, editorial, and digital products. Stats Perform is a Chicago-based company founded in 1981. Your browser will redirect to your requested content shortly. Join our newsletter to receive projections, insights and industry news. This process is automatic. While women’s sport continues to face certain challenges, including smaller prize money, lower broadcast viewing figures and lower sports venue attendance, the momentum around women’s sports is growing, opening up opportunities for the creation of new revenue streams through professional leagues, sponsorship, and increased ticket sales. Please enable Cookies and reload the page. Back that up with continued data-driven insights that tell the reader something new, and fans will stay longer and keep coming back. Discover all relevant statistics on theatre, performing arts and Broadway in the U.S. now on! It helps build new angles and new stories by uncovering novel insights. [])), +((!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+!![]+[])+(!+[]+(!![])-[])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![])+(+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]))/+((!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+[])+(!+[]+(!![])-[])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!! STATS has 1,165 employees and is ranked 4th among it's … As the sport increases its global reach and profile, football fan culture is experiencing a paradigm shift, with many supporters feeling attached to certain players, rather than the abstract concept of a club. What this means is that those journalists are free to pursue the more in-depth analysis, speculate on the future of sports teams and players, and generally focus on pieces driving fan engagement, while leaving the monotonous work to the robots. The 2019 edition of the competition was the biggest ever, smashing ticketing and broadcast records. This way, Stats Perform customers can quickly have access to thousands of match previews, as well as dynamic player bios, all at their fingertips. These new stories build interest amongst audiences. The impact of the T20 World Cup went far beyond just what happened on the field. Team sponsors and sports brands quickly seized the opportunity to invest in innovative ad campaigns, keen to be associated with women’s sport. Content automation extends further than match recaps – at Stats Perform, we are rolling out seamless integration with our world-class sport analytics data directly into NLG. It might be unfair to lump this in with sports trends because sports trends can be short term. [])), +((!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+[])+(!+[]+(!![])+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![])+(+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]))/+((+!![]+[])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!! The globalisation of world football means that it’s not just players from the traditional ‘big’ leagues that customers follow. Unlike the best sports journalist, NLG can only create stories based on pre-defined criteria. With a prop bet, your bet is rarely dead and every situation can offer hope or fear depending on which side of the spread you’re on. Formula 1 drivers Charles Leclerc, Alex Albon, George Russell, Lando Norris, Nicholas Latifi and Antonio Giovinazzi were on the grid for the second instalment of the F1 Esports Virtual Grand Prix in April 2020. However, until very recently, the sports business has been deprived of the regular, unrelenting drumbeat of live action with which to engage their worldwide audiences. Instead of a simple win/loss bet against a spread, prop bets allow for much more variety. STATS's revenue is the ranked 3rd among it's top 10 competitors. This has led to an explosion of fan interest in player performance, which in turn had catalysed innovation in prop bet markets, both pre-play and in-play. An example of this was Fortnite streamer Ninja who collaborated with Adidas to launch an exclusive, custom-designed pair of trainers, which sold out in less than an hour. It is no wonder that more and more organisations within the sports industry are moving to automated reporting through natural language generation. This is particularly true in global football. Stats Perform has 1,123 employees at their 1 location. [])), +((!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+[])+(!+[]+(!![])+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![])+(+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![])+(+!![]))/+((!+[]+(!![])-[]+[])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(+!![])+(!+[]-(!! Against the backdrop of COVID-19, there has also been a distinct rise in the attention share of gaming and esports, which continue to see huge viewership figures and increasing sponsorship revenues. Stats Perform (formerly STATS LLC) is a Chicago-based sports data and analytics company.. Sports brands are now recognising esports streamers as influencers and celebrities in their own regard, with huge brand deals being signed by streamers. Together they have raised over 73.4M between their estimated 106.2K employees. As chief executive of Cricket Australia Kevin Roberts put it, this was “bigger than cricket and bigger than a sporting event. 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Before each game, a summary of both competing teams detailing the highs and lows for their respective club is published, giving fans a preview as to what is in store for them. In a pre-COVID-19 world, research firm Newzoo predicted the industry would grow a further 22% in 2020, the equivalent of an extra $244 million. The final between hosts Australia and India became the most-watched women’s cricket match ever on TV in Australia with 1.2 million viewers, and the 86,174 sports fans who packed the MCG that night was a record attendance for a women’s sport match in Australia and second-highest attendance for a women’s sports game globally, just shy of the 90,185 who watched the 1999 football World Cup final between the United States and China. With so many companies competing for fan engagement, it is more important than ever to stand out. 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