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The video is directed by Declan Whitebloom, with whom Swift has worked on the music videos for both "Mean" and "Ours".  It also received a Grammy nomination for Record of the Year for the 2013 Grammy Awards. It is the first song in Swift's career to top the Billboard Hot 100 and her eleventh top ten hit, tying with Kenny Rogers' record for the most top ten hits by a country artist in chart history. Speculation over which unseemly ex-boyfriend — from a pool that included Joe Jonas, "Twilight" star Taylor Lautner, John Mayer and Gyllenhaal — inspired Taylor Swift's new breakup song has mounted since its release last month.  The single is certified Gold by Music Canada for sales exceeded of 40,000 digital downloads. "So I start telling them the story: break up, get back together, break up, get back together — just, ugh, the worst!
 The song spent four non-consecutive weeks at number one. Swift co-wrote the song with its producers, Max Martin and Shellback. It is Swift's fourth number one on that chart. "I'm pretty good at taking accountability now, and I never did anything to deserve that. The single has been certified Quintuple platinum by the Recording Industry Association of America (RIAA), while also being certified platinum or more in Australia, the United Kingdom, Sweden, New Zealand, Japan and Denmark. The song is however Swift's first officially promoted single not to reach Top 10 in the Country Airplay chart as the song is considered to be pop by some in country music radio.  Billy Dukes of Taste of Country stated that "[Swift] captures the anger of young love gone wrong better than anyone since, well…[Taylor] Swift" and that the song's melody is "difficult to embrace quickly. , "We Are Never Ever Getting Back Together" debuted atop the Billboard Hot Digital Songs chart, selling 623,000 digital copies in the week ending September 1, 2012. Though Swift has made the subjects of her previous songs pretty obvious — John Mayer, Joe Jonas, Taylor Lautner — she’s kept quiet about whom her latest single, “We Are Never Ever Getting Back Together,” was written about.  David Greenwald of Billboard stated that the video "is a quirky celebration that finds Swift singing and dancing with band members in animal costumes in between relationship flashbacks -- all filmed in an elaborate long shot.
The addressee of “We Are Never Ever Getting Back Together” is believed to be an American actor in the person of Jake Gyllenhaal.
 The music video for the song premiered on August 30, 2012. , Swift performed the song on the British version of The X Factor on October 14, 2012. The video then segues back to Swift's living room where a party is going on and her ex shows up unannounced trying to woo her back and she slams the door in his face. To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices.
 The single sold 465,000 copies in the UK during 2012 making it the 26th best selling single that year. , "We Are Never Ever Getting Back Together", Follow these instructions to view the certification, Recording Industry Association of America, "We Are Never Ever Getting Back Together" (2012), Argentina Nickelodeon Kids' Choice Awards, Australian Recording Industry Association, List of number-one digital songs of 2012 (U.S.), List of Canadian Hot 100 number-one singles of 2012, List of number-one singles from the 2010s (New Zealand), "Taylor Swift Reveals New Album, 'Red,' Drops New Single, 'We Are Never Ever Getting Back Together': ABC Exclusive", "Taylor Swift's 'We Are Never Ever Getting Back Together' Is Reportedly About Jake Gyllenhaal", "New Proof Taylor Swift's Single Is About Jake Gyllenhaal — Source", "Taylor Swift: We Are Never Ever Getting Back Together", "We Are Never Ever Getting Back Together - Single", "We Are Never Ever Getting Back Together: Taylor Swift: MP3 Download", "We Are Never Ever Getting Back Together (Lyric Video)", "Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!
Songs: Novelty Hit Of The Year", "Week Ending Sept. 30, 2012. Jonathan Keefe of Slant Magazine describes it as a bubblegum pop number while AllMusic categorized the song under the dance-pop genre.
"We Are Never Ever Getting Back Together" became Swift's second number one in Canada, following "Today Was a Fairytale”, tying her with Eminem and Katy Perry for multiple songs to debut at number one. Taylor told fans worldwide in a web-chat on August 13, 2012 that the scornful yet fun song is about one of her former beaus and is what she refers to, in jest, as "a really romantic song... touching and sensitive… to …
Despite a 51% drop, the song became one of just five songs in 2012 to sell more than 300,000 downloads in multiple weeks.
 It also makes Swift the first female country artist to top the Billboard Hot 100 since Carrie Underwood debuted in the top spot in July 2005 with "Inside Your Heaven.
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